{"product_id":"gennex-waterborne-colourant","title":"Gennex Waterborne Colourant","description":"\u003ch1 dir=\"ltr\" class=\"font-bold text-h2 leading-[52px] pt-[30px] pb-[4px] [\u0026amp;_a]:underline-offset-[6px] [\u0026amp;_.underline]:underline-offset-[6px]\"\u003e\u003cspan\u003eGennex Waterborne Colourant: The Science of Stronger, Lasting Color \u003c\/span\u003e\u003c\/h1\u003e\n\u003cp dir=\"ltr\" class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\"\u003e\u003cspan\u003eTransform the way you paint with Gennex® Waterborne Colourant—an innovative formula that delivers vibrant, lasting hues with unmatched durability. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\" class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [\u0026amp;_a]:underline-offset-[6px] [\u0026amp;_.underline]:underline-offset-[6px]\"\u003e\u003cspan\u003eKey Features of Gennex Waterborne Colourant \u003c\/span\u003e\u003c\/h2\u003e\n\u003cul class=\"pt-[9px] pb-[2px] pl-[24px] list-disc [\u0026amp;_ul]:pt-[5px] pt-[5px]\"\u003e\n\u003cli class=\"text-body font-regular leading-[24px] my-[5px] [\u0026amp;\u0026gt;ol]:!pt-0 [\u0026amp;\u0026gt;ol]:!pb-0 [\u0026amp;\u0026gt;ul]:!pt-0 [\u0026amp;\u0026gt;ul]:!pb-0\" value=\"1\"\u003e\n\u003cb\u003e\u003cstrong class=\"font-bold\"\u003eExclusive Pairing\u003c\/strong\u003e\u003c\/b\u003e\u003cspan\u003e: Designed specifically for Benjamin Moore paints to ensure unmatched colour accuracy and consistency. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"text-body font-regular leading-[24px] my-[5px] [\u0026amp;\u0026gt;ol]:!pt-0 [\u0026amp;\u0026gt;ol]:!pb-0 [\u0026amp;\u0026gt;ul]:!pt-0 [\u0026amp;\u0026gt;ul]:!pb-0\" value=\"2\"\u003e\n\u003cb\u003e\u003cstrong class=\"font-bold\"\u003eFade Resistance\u003c\/strong\u003e\u003c\/b\u003e\u003cspan\u003e: Colours remain vibrant indoors and outdoors, even after years of wear. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"text-body font-regular leading-[24px] my-[5px] [\u0026amp;\u0026gt;ol]:!pt-0 [\u0026amp;\u0026gt;ol]:!pb-0 [\u0026amp;\u0026gt;ul]:!pt-0 [\u0026amp;\u0026gt;ul]:!pb-0\" value=\"3\"\u003e\n\u003cb\u003e\u003cstrong class=\"font-bold\"\u003eDurability\u003c\/strong\u003e\u003c\/b\u003e\u003cspan\u003e: Remarkably strong paints resist peeling, chipping, and fading over time. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"text-body font-regular leading-[24px] my-[5px] [\u0026amp;\u0026gt;ol]:!pt-0 [\u0026amp;\u0026gt;ol]:!pb-0 [\u0026amp;\u0026gt;ul]:!pt-0 [\u0026amp;\u0026gt;ul]:!pb-0\" value=\"4\"\u003e\n\u003cb\u003e\u003cstrong class=\"font-bold\"\u003eEnvironmentally Friendly\u003c\/strong\u003e\u003c\/b\u003e\u003cspan\u003e: Zero-VOC technology aligns with stringent environmental standards. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"text-body font-regular leading-[24px] my-[5px] [\u0026amp;\u0026gt;ol]:!pt-0 [\u0026amp;\u0026gt;ol]:!pb-0 [\u0026amp;\u0026gt;ul]:!pt-0 [\u0026amp;\u0026gt;ul]:!pb-0\" value=\"5\"\u003e\n\u003cb\u003e\u003cstrong class=\"font-bold\"\u003eA Designer's Dream\u003c\/strong\u003e\u003c\/b\u003e\u003cspan\u003e: Trusted by interior designers for accurate, lasting colours. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\" class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [\u0026amp;_a]:underline-offset-[6px] [\u0026amp;_.underline]:underline-offset-[6px]\"\u003e\u003cspan\u003eDiscover the Power of Gennex Colour Technology \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\" class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\"\u003e\u003cspan\u003eMost generic colourants rely on added chemicals to ensure they mix well into paints. But at Benjamin Moore, we took a different approach. Gennex was scientifically designed to work seamlessly with our paints, eliminating unnecessary chemicals that weaken paint performance. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\"\u003e\u003cspan\u003eThe result? A stronger, simpler formula that guarantees vibrant colours, durability, and unparalleled consistency. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\" class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [\u0026amp;_a]:underline-offset-[6px] [\u0026amp;_.underline]:underline-offset-[6px]\"\u003e\u003cspan\u003eWhy Benjamin Moore Paint + Gennex Is Truly Unmatched \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\" class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\"\u003e\u003cspan\u003eYou can’t replicate a Benjamin Moore paint colour with any other brand, and here’s why! At the heart of every Benjamin Moore product is the perfect pairing of Gennex Colour Technology and our proprietary paint. This unique combination ensures the exact colour you fall in love with at the store is what ends up on your walls—and lasts for years. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\"\u003e\u003cspan\u003eWith Gennex, your paint is more than just colour; it’s precision-engineered excellence. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\" class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [\u0026amp;_a]:underline-offset-[6px] [\u0026amp;_.underline]:underline-offset-[6px]\"\u003e\u003cspan\u003eFade-Resistant, Durable Colours That Last \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\" class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\"\u003e\u003cspan\u003ePainting is an investment, and Gennex ensures you get premium results, both indoors and outdoors. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"pt-[9px] pb-[2px] pl-[24px] list-disc [\u0026amp;_ul]:pt-[5px] pt-[5px]\"\u003e\n\u003cli class=\"text-body font-regular leading-[24px] my-[5px] [\u0026amp;\u0026gt;ol]:!pt-0 [\u0026amp;\u0026gt;ol]:!pb-0 [\u0026amp;\u0026gt;ul]:!pt-0 [\u0026amp;\u0026gt;ul]:!pb-0\" value=\"1\"\u003e\n\u003cb\u003e\u003cstrong class=\"font-bold\"\u003eFade Resistance\u003c\/strong\u003e\u003c\/b\u003e\u003cspan\u003e: Whether exposed to indoor sunlight or harsh outdoor elements, Gennex keeps your colours vibrant year after year. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"text-body font-regular leading-[24px] my-[5px] [\u0026amp;\u0026gt;ol]:!pt-0 [\u0026amp;\u0026gt;ol]:!pb-0 [\u0026amp;\u0026gt;ul]:!pt-0 [\u0026amp;\u0026gt;ul]:!pb-0\" value=\"2\"\u003e\n\u003cb\u003e\u003cstrong class=\"font-bold\"\u003eDurability Across All Shades\u003c\/strong\u003e\u003c\/b\u003e\u003cspan\u003e: Darker colours? Lighter tones? With Gennex, you can count on premium quality throughout the entire colour spectrum. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"text-body font-regular leading-[24px] my-[5px] [\u0026amp;\u0026gt;ol]:!pt-0 [\u0026amp;\u0026gt;ol]:!pb-0 [\u0026amp;\u0026gt;ul]:!pt-0 [\u0026amp;\u0026gt;ul]:!pb-0\" value=\"3\"\u003e\n\u003cb\u003e\u003cstrong class=\"font-bold\"\u003eLess Maintenance\u003c\/strong\u003e\u003c\/b\u003e\u003cspan\u003e: Say goodbye to frequent repainting. With Gennex, you repaint when \u003c\/span\u003e\u003ci\u003e\u003cem class=\"italic\"\u003eyou want to\u003c\/em\u003e\u003c\/i\u003e\u003cspan\u003e, not because you need to. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\" class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [\u0026amp;_a]:underline-offset-[6px] [\u0026amp;_.underline]:underline-offset-[6px]\"\u003e\u003cspan\u003eEnvironmentally Responsible Innovation \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\" class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\"\u003e\u003cspan\u003eWe care as much about the environment as we do about the quality of our paints. Gennex was the first zero-VOC tinting system introduced in the United States, making it possible for Benjamin Moore's low-VOC paints to stay that way—even after tinting. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\"\u003e\u003cspan\u003eBy choosing Benjamin Moore with Gennex Colour Technology, you can enjoy over 3,500 stunning colours while making an eco-conscious choice.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\" class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [\u0026amp;_a]:underline-offset-[6px] [\u0026amp;_.underline]:underline-offset-[6px]\"\u003e\u003cspan\u003eExperience Stronger, Lasting Colour Today \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\" class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\"\u003e\u003cspan\u003eChoose Gennex Waterborne Colourant for your next project and see the difference true innovation makes. Visit your nearest Benjamin Moore dealer to find the perfect shade and bring your vision to life. \u003c\/span\u003e\u003c\/p\u003e","brand":"Benjamin Moore","offers":[{"title":"Thalo Blue","offer_id":41497870598199,"sku":"229-B14","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Thalo Green","offer_id":41497870630967,"sku":"229-G14","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Magenta","offer_id":41497870663735,"sku":"229-M14","price":66.99,"currency_code":"CAD","in_stock":true},{"title":"Orange","offer_id":41497870696503,"sku":"229-O14","price":66.99,"currency_code":"CAD","in_stock":true},{"title":"Red Toner","offer_id":41497870729271,"sku":"229-R14","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Organic Red","offer_id":41497870762039,"sku":"229-R24","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Oxide Red","offer_id":41497870794807,"sku":"229-R34","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Black","offer_id":41497870827575,"sku":"229-S14","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Gray","offer_id":41497870860343,"sku":"229-S24","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"White","offer_id":41497870893111,"sku":"229-W14","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Organic Yellow 1","offer_id":41497870925879,"sku":"229-Y14","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Organic Yellow 2","offer_id":41497870958647,"sku":"229-Y24","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Oxide Yellow","offer_id":41497870991415,"sku":"229-Y34","price":69.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0062\/5400\/2231\/files\/GennexWaterborneColourant_S1Black.jpg?v=1739568661","url":"https:\/\/thepaintpeople.com\/fr\/products\/gennex-waterborne-colourant","provider":"The Paint People","version":"1.0","type":"link"}